Facebook has the world at its fingertips.
It’s the most popular social media platform in the world. If you are reading this, chances are, that you’ve got something to say or sell, and ensuring that your Facebook page has a decent amount of followers is important to validate your expertise in your area.
I’m going to outline how we perceive what it is to build a following (given that we are deep in Facebook every single day), some things to look out for, and some strategies to implement!
Let’s dive right in!
Well I’ve got good news and bad news – which would you like first?
Yeah, I feel there’s a tendency for most people to go for the bad. So here it goes.
The Bad News
Facebook isn’t what it used to be. Getting followers on Facebook used to have a kind of novelty to it. For the consumer, liking a page used to be like putting a badge on your scouts shirt, or like adding a sticker to your guitar or pencil case. It would say something to the world about who you were and what you stood behind. Facebook would even highlight the engagement/like with your followers, to amplify it!
Now, it’s a different story. Our Facebook feeds are full. Facebook no longer tells everyone about our interests. There’s just way too much content out there fighting for our attention. For many of us, we know that if we Like a page, we are signing up to the posts, stories and advertisements to potentially follow, and we take that very seriously.
The result; people are getting very picky about what pages they are liking. People are getting very protective of the badges they put on.
But hey there, it’s not all doom and gloom!
The Good News
So it’s not that people don’t Like stuff anymore! In fact, quite the opposite. People are craving genuine connection and authenticity more than ever. It’s from this principle that I have formed a very transparent strategy to build your following.
My strategy to build your Facebook following is based on a combination of content-that-says-something, a simple Facebook paid campaign, and time.
The first two points are crucial, and the last point (time) is essential.
Here it is, plain and simple.
Create content that says something. It can be bold, or it can be tacky. It can be factual, or it can be fictitious (as long as people know it’s fake!). It can be serious, or it can be hilarious. It can be value-giving, or it can be completely sales-y. Whatever it is, own it, and know what you are trying to say.
As people engage with this content over time, the interested ones will stick, and others will float in and float out.
With some simple Facebook paid marketing, you can identify your most engaged individuals (people that watch all your videos, people that visit your websites, people that click lots, people that engage with your events etc) and then you can strategically ensure they continue to see more of your content. It’s with carefully monitored repetition of brand that will secure them into your army of followers, and maybe even one day, they could hit that fancy Like button of yours.
Finally, it’s going to take time, strategy and dedicated execution.
While in my opinion, there’s no fast-tracked way to building a Facebook following worthy of your millennial-cousin’s admiration. If you have all your online ducks-in-order and are producing the right content, someone who wants to trust what you have to say or sell, will be able to build a trust for you, in no time at all.
Send us an email with a link to your Facebook page, and we’ll very seriously consider liking your page – promise 😉
