Where It All Began


Craft was built out of the desire to see businesses grow, using the same rock-solid techniques that were used to fill arena seating around the globe.

Yup, it’s true.

From the humble beginnings of a couch-surfing musician using MySpace religiously, to global touring and chart topping success, Craft founder and manager Pete Gillies knew there’d be a way to incorporate the same marketing principles for Australian businesses to grow, that he used for his own band and other successful artists.

The Craft Team

Now Here We Are!


Since 1998, the Internet was a place where Pete obsessed over innovation and reaching people for a strategic goal.

In 2012 it all became a little more serious with international attention and success in music. In 2016, it really got crazy…

In 2018, Craft was established.

We are now a passionate, intelligent and dedicated team of 9 who all share the common goal of success for each and every client we work with.We are strategists, creatives, copywriters, analysts, problem solvers and dreamers.

Meet Our Team