How To Build A Following On Facebook

Facebook has the world at its fingertips. It’s the most popular social media platform in the world. If you are reading this, chances are, that you’ve got something to say or sell, and ensuring that your Facebook page has a decent amount of followers is important to validate your expertise in your area.

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Understanding Business Values, Creating Them, Owning Them and Sticking To Them

We hear so often that to establish and build a successful organisation, you need a plan, a budget, and some core values. I’m going to unpack what this typically means, and what this has meant for us, personally.

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Marketing For Sales Or Brand

It’s ultimately the difference between building a brand or just building your next sale. Brands live to sell for decades, whereas always chasing the next sale is only as good as the next sale.

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Managing The Global Chaos of Covid-19 From The Perspective Of A Small Business in Australia

The harsh truth about engaging with existing or potential customers is that it's getting harder and harder to connect and maintain interest. But don't worry - we've got you.

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The Art Of Engagement

The harsh truth about engaging with existing or potential customers is that it's getting harder and harder to connect and maintain interest. But don't worry - we've got you.

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Creating Great Video Content

We’ve got multiple options when it comes to creative on Facebook and Instagram now, so why does video take the lead? Let’s go into a little detail as to why, and how to create engaging video content.

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The Facebook Pixel Explained

The Facebook pixel is the staple of our traffic-related digital marketing campaigns. But if this is the first you’re hearing of it, you may be asking what does it do and what is its value?

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Facebook Ads Explained

Facebook ads (and Instagram ads) have been around for a long time, but they are still undervalued in the marketplace due to a lack of mass adoption (yet).

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The 90/10 Rule

There are multiple levels of marketing that are all based in some way along the customer journey. When it comes to digital marketing, you need to target multiple segments of ideal customers.

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