App Launch Campaign and Explainer Video Production

Get in, were going to market! A little write up on our role in bringing the ExSitu app to market. It is an app that allows those experiencing ageing, personally or through a loved one, to have confidence in their future.

ClientExSituServicesDigital Marketing, App, Go To MarketYear2020Linkmyexsitu.com

ExSitu is the embodiment of the concept “if you can’t answer the problem, create a solution”.

April and Bec, ExSitu’s co-founders, have decades of first-hand experience in aged care, and the issues that arise from the elderly being unable to clearly communicate their values to their loved ones and to healthcare professionals.

And so, ExSitu was born. An app that allows those experiencing ageing, personally or through a loved one, to have confidence in their future, delivering personally tailored documents that are clinically recognised and easily shareable.

We were involved in bringing the app to market through:

• Creating and producing their explainer video

• Mapping out their website’s customer journey

• Providing a holistic marketing strategy including online and offline channels

• Launching their advertising campaigns across Facebook & Instagram, and Google

“Pete and the team at Craft Digital Marketing have been fantastic to work with. They have a collaborative approach that really helped us refine our messaging and get campaigns off the ground quickly.” April – Co-founder, ExSitu.