App Launch Campaign and Explainer Video Production

ExSitu is the embodiment of the concept “if you can’t answer the problem, create a solution”.

April and Bec, ExSitu’s co-founders, have decades of first-hand experience in aged care, and the issues that arise from the elderly being unable to clearly communicate their values to their loved ones and to healthcare professionals.

And so, ExSitu was born. An app that allows those experiencing ageing, personally or through a loved one, to have confidence in their future, delivering personally tailored documents that are clinically recognised and easily shareable.

We were involved in bringing the app to market through:

• Creating and producing their explainer video

• Mapping out their website’s customer journey

• Providing a holistic marketing strategy including online and offline channels

• Launching their advertising campaigns across Facebook & Instagram, and Google