TV Commercial For Tramps The Store, Wollongong

The theme of the video plays on the idea that you never know what a new day may bring, whether that be new experiences, new opportunities, or in the case of this video, new connections – so why not dress well in preparation for the unknown?

Creatively, we stripped back the audio from what you usually expect of a TV commercial to a largely raw soundscape — belts buckling, birds chirping, the whoosh of a jacket being thrown on, a tie being adjusted. This rich and raw audio causes viewers to be disrupted from what they expect to hear, and tune in to engage with the video.

It was great to work with Tramps and Carlin again on another TVC campaign, that reaffirms their position as the premier provider of men’s formalwear in the Illawarra.