Black Friday Cyber Monday Campaign

A closer look at the results and strategy behind our Black Friday/Cyber Monday digital marketing strategy for Peach-It.

ClientPeach - ItServicesDigital Marketing, E-commerceYear2019

Every year the Black Friday & Cyber Monday sales event grows in Australia.

Everyone is looking for a great deal, and all you have to do is put an attractive offer in front of the right people!

If you’re the ecommerce industry, it is one of the biggest dates on the calendar.

Our client Peach – It wanted to capitalise on this opportunity.

Some best practices for Black Friday Cyber Monday include site-wide discounts and free shipping. Peach – It adopted this approach – and it worked.

The logic behind these two strategies (there are many more!) is that BFCM is a season when everyone is shopping for a deal. If one doesn’t have a strong deal, there’s little appeal in sticking around to purchase on a weekend like this. Free Shipping removes friction from the purchase – another key determining factor for fast shoppers.

Video content makes sure that we capture the attention of the audience as they scroll through their feed. No longer are static product images a strategy in and of themselves.

Using a funnel sales strategy including remarketing, the campaign had great success and a strong overall return on investment.

This was a great result for Craft and the client, and we look forward to working closely with more ecommerce clients in the near future.

If you’re thinking about what you should do for Black Friday Cyber Monday, amongst all the discounts it can feel like you’re cheapening your brand. We would encourage you to consider that it’s your chance to acquire new customers, and on scale. Don’t see the discounts – see the bigger picture and the customer lifetime value.

Get in touch today to get new customers for your business for the next BFCM.










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