Black Friday Cyber Monday Campaign

A closer look at the results and strategy behind our Black Friday/Cyber Monday digital marketing strategy for Peach – It.

ClientPeach - ItServicesDigital Marketing, E-commerceYear2019

Every year the Black Friday & Cyber Monday sales event grows in Australia.

Everyone is looking for a great deal, and all you have to do is put an attractive offer in front of the right people!

If you’re the ecommerce industry, it is one of the biggest dates on the calendar.

Our client Peach – It wanted to capitalise on this opportunity in 2019.

Shopify recommends several best practices for Black Friday Cyber Monday Sales strategies. Peach – It adopted this approach with a site-wide discount and free shipping.

As part of our ecommerce package we provide cheap-but-good video content as seen above. Video content makes sure that we capture the attention of the audience as they scroll through their feed.

Using a funnel sales strategy including remarketing, the campaign had great success and a strong overall return on investment.

This was a great result for Craft and the client, and we look forward to working closely with more ecommerce clients in the near future.

RESULTS

28,448

REACHED

1,179

PRODUCTS VIEWED

8.8

RETURN ON INVESTMENT RATE

1

HAPPY CLIENT

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