EP Release and Music Streaming Campaign
With multiple tracks toting streaming numbers in the multi-millions, YesYou was ready to make some noise with their return in 2020 after a brief hiatus. We joined forces with them to reconnect with their old fans, create new ones, and make some digital noise for their new releases.
ClientYesYouServicesMusic, Digital MarketingYear2020Linkwww.instagram.com
Their release roster was stacked, with an EP, and two new singles to be released throughout Spring and into Summer.
We got involved to reconnect with their existing fans and make new ones, through a social media marketing campaign.
Our focus was on connecting with our audience and driving valuable engagement across Facebook and Instagram.
A giveaway, remix competition, and paid advertisements driving engagement all combined to put YesYou and their tunes into peoples minds, playlists, and speakers.
RESULTS
76,640
PEOPLE SERVED ADVERTISEMENTS
34,307
NEW FAN INTERACTIONS
6,209
15 SEC+ VIDEO ENGAGEMENTS
1
HAPPY CLIENT
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