Google Ads Campaigns for Roland

Since starting our contract, we’ve been responsible for creating new Google campaigns for Roland and their sub-division, BOSS.

ClientRolandServicesDigital Marketing Strategy and Execution, Content Creation, Event

As well as managing Roland’s existing advertising campaigns, the team at Craft created new campaigns that accrued over 73,000 clicks, at an average of $0.19 CPC.

We utilised a combination of Search, Display & Performance Max Campaigns to achieve Roland’s goals, providing services such as:

– Copywriting

– Designing Ad imagery and other creatives

– Website design

– Detailed reporting

A specific campaign our team was tasked with creating was one to promote Roland’s TD-17 Electronic Drum Kit, with the goal of optimising for “two minutes spent on page”. Over the course of the campaign, we generated 12.5K of these conversions at an average of $0.57 per conversion, which we were stoked with!

David W., Marketing Manager

“Peter and the Craft Team were amazing to work with. They really helped us refresh our thinking and brought exciting new ideas to our marketing strategy. I had total trust that they understood our customers and were able to generate some incredible results off the back of campaigns either created from scratch or optimised on our behalf.”

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