Tour Promotion For Human Nature

ARIA Hall-Of-Fame and Aussie icons Human Nature returned to Australia from their Las Vegas residency to announce a 48-date tour across major and regional markets in 2021.

Having been involved in tours in various capacities with Private Idaho Management before, they reached out to us to strategise and execute the digital advertising campaign for all the Human Nature touring dates.

ClientHuman Nature & Private Idaho ManagementServicesDigital Marketing Strategy and Execution, Content CreationYear2021Linkhumannaturelive.com

Even while being a household name, a band like Human Nature still requires a strategic digital marketing campaign to ensure awareness and engagement of their tour dates for every date. A coordinated digital approach alongside a traditional media campaign proved to be a highly effective campaign model for this tour.

There’s no discounting that it was a team effort across multiple channels alongside Private Idaho, but our digital campaign drove in excess of 60,000 link clicks and over 21,000 unique ad reactions, comments and shares.

The end result was the need to add second, third and fourth shows due to the demand in multiple markets.

Unfortunately, as with most touring plans in 2020 and 2021 that was turned upside down by Covid-19, a large portion of Human Nature’s tour had to be rescheduled to 2022. Thankfully, one of the benefits of marketing digitally, means that we’re able to maintain touch-points with fans who engaged with ad collateral, to ensure strong awareness of amended tour dates and new booking details. Better yet, it’s wildy cost effective!

• Facebook and Instagram ad strategy

• Data tracking facilitation directly with venues and ticketing agencies

• Comprehensive updates and reporting in real time to inform important tour decisions

• Content ideation and production

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