Who I Want To Be TV Commercial

Our campaign for Who I Want To Be speaks to a man’s subconscious, and desire of his core.

Confidence, boldness and courageous are attributes that we all wish to have more of.

During a conversation with our client one day, she said that one of the best parts of her job, was when a man would put on a suit in the fitting room for the first time, and they would see their posture change immediately.

The message is simple, feel good in a suit, and you’ll stand taller, feel stronger and find courage.

The even nicer underlying message is that the courage is always in there, it just benefits from a nice suit to pull it out!