Who I Want To Be

Our campaign for Who I Want To Be speaks to a man’s subconscious, and desire of his core. Confidence, boldness and courageous are attributes that we all wish to have more of.

ClientTramps The StoreServicesDigital Marketing, TVCYear2019

Our campaign for Who I Want To Be speaks to a man’s subconscious, and desire of his core. Confidence, boldness and courageous are attributes that we all wish to have more of.

During a conversation with our client one day, she said that one of the best parts of her/their job, was when a man would put on a suit in the fitting room for the first time, and they would see their posture change immediately.

The message is simple, feel good in a suit, and you’ll stand taller, feel stronger and find courage. The even nicer underlying message is that the courage is always in there, it just benefits from a nice suit to pull it out!