Event and Precinct Marketing For Wollongong CBD

Our work with Wollongong CBD (part of Wollongong City Council) consisted of delivering multiple successful campaigns, publishing ads on Google, Meta Platforms, Snapchat & TikTok.

As well as ad management, our team provided copywriting and detailed reporting services.

In one of our campaigns that lasted 3 months, we achieved a 12% Average CTR across our Google Ads Campaigns, tracking 1.3K outbound click conversions.

On Facebook & Instagram, we ran a successful campaign for Spin Fest, Wollongong’s free program of live music, art, entertainment & food to celebrate the UCI Road World Championships. Our ads generated 1000 clicks, directing people to the event website. One metric that we were really proud of was a $0.33 Average CPC on our best performing ad in this campaign.

Craft Digital Marketing was were responsible for the advertising some of Wollongong’s major events, such as Spin Fest, Laneways LIVE and ARt At Play.